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As far as new sales are concerned, December and January have always been seen as a very quiet time in the property world, estate agents and Solicitors shut up shop whilst families prepare for the festive season ahead. However, during this time the savvier agencies are aware of the extraordinary spike in property viewings on internet portal’s such as Rightmove, On The Market & Zoopla. Through 2016 Christmas Day, Boxing Day, New Year’s Eve & New Year’s Day, Rightmove recorded a 170% increase in property views. Our Romsey office in January 2017 sold every single listing available, confirming that all that browsing boosts activity at a ground level.
Once again, the power of the internet is changing the landscape we work in, surfing the net at this time of the year has fast become a yuletide tradition, but why? Maybe prolonged time with family in a confined space triggers the desire to upgrade, or people are wanting to start over, either way we are fully aware of this increasing trend and ready to negotiate.
Also, with less properties on the market, buyers have fewer options or opportunities, therefore as a Vendor you can take advantage of this basic supply and demand economic.